Instagram’s New Grid Format: Simplified for 2025

Instagram’s New Grid Format: Simplified for 2025
Hey friends! Instagram has changed its profile grid layout to display taller previews, so let’s break it down.

What’s New?

• Old Grid Format: The traditional square (1:1 ratio, 1080 x 1080 px).
• Updated Preview Format: Taller visuals (3:4 ratio, 1015 x 1350 px).
• Feed Content Size: Stick with 4:5 ratio (1080 x 1350 px)—this is still Instagram’s max upload size.
• Stories & Reels: No changes; they remain vertical (9:16 ratio, 1080 x 1920 px).

How to Adjust Your Content:

• Focus on 4:5 Ratio: Skip the square format for new posts to align with the latest grid style.
• Center Key Details: Place text and visuals in the middle to ensure they look great in both old and new layouts.
• Leave Room: Add padding around designs to avoid unexpected cropping in previews.

Questions you might be asking:

• Should I delete my old square posts? Nope! The transition is gradual, and most of your audience won’t even notice grid imperfections.
• How do I handle profile pin banners? These are trickier now, but simpler designs or color-blocked layouts can still work.

If all this feels overwhelming, don’t stress! Tools like Canva and template memberships (like CuCurator) make adapting to Instagram’s changes easy and hassle-free. We will work to include this new size in our upcoming bundles.